I have been approached by various women and girls asking about my prints and whether I would be selling them sewn into assign attire. This has sparked an idea in my mind encouraging myself to research further into this audience and business to see if I am able to place myself in that industry. I looked at a specific designer called Faika Kareem who is a pakistani clothing wear designer who often uses digital prints in her Pret collections. This has inspired me to reach out and put out my prints in different contexts especially as people seem interested in it in this particular context. I have decided to get in touch with a graphics designer who has agreed to help with some branding and logo specifics and I am currently sourcing a digital printer who can print my prints for me. this project is getting exciting for me and challenging as I am not thinking about my work in a whole new context and whether it will work in that context too!
This particular designer has inspired me because its an area that I feel my work is similar and relatable. She uses luxurious prints and colours that make her work look expensive and inspire women. Karim digital prints are vibrant and colourful as are mine. I feel my work fits in perfectly in this context and enforces the fact that i don't want to limit myself to one particular context.
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